Digital Marketing management

We are managing the official social media channels marketing campaigns of the International Training Center of the ILO for the last 3 years, piloting several approaches for the international promotion of training activities, under the coordination of the ICTS Department. 

The activity has been focused mainly on DEM campaigns / Facebook Adv and LinkedIn Adv. 

The increase of the number of likes of the Facebook pages has brought the community from about 30.000 people to 92.000+.

Several specific projects have been implemented in order to increase outreach and optimization of the used tools, with works i.e. on the SugarCRM database, on a unique cross-channel system of tracking of the campaigns results, on the common cross-channel look and feel of single campaigns.

We do not manage the organic social media activities of the official channels.